What are On Page SEO Ranking Factors? [Shortlisted 2021]

When people they start with SEO many of them wonders – What are on page SEO ranking factors? Do I need to focus on that? Are they really important? Well, this are very obvious questions that come to your mind when you begin search engine optimization. 

Answer to all above questions is YES they do matters a lot.

In this article we will discuss on most important on page seo ranking factors that will do magic for you. These factors are very important as they become the first point of attraction for readers as well as search engine bots. If you want to know more on how search engine works don’t forget to check my previous article on what is SEO and how it works.

In order to rank your website, you must master yourself in on page and off page seo techniques. On-page SEO factors include structuring your on page data while off page SEO focuses on quality backlinks.

When you  starts optimizing your website make sure you already have well written article content. The content must be  natural  and relevant to the topic. The suggested length for your content should be greater than 300 words. 

PRO TIP: Try to keep your length of your article content as minimum as 900 words.

 Top 8 on page SEO ranking factors

Title Tag – Whether its an important on page ranking factor?

Yes, your page title is one of important on page SEO factor. Title of your page is always first that everyone notices. Its displayed on google search result as clickable link for given search term. Also whenever page is shared or gets referred on social platforms titles are displayed as bold and bigger so as to easily get noticeable.

Title tag tells reader and google search bots what your page is all about. Eye catchy titles are best way to drive more traffic to your site.

Important things you must follow:

• Keep your page title within 70 characters limit.
• Place your focus keyword at the beginning of title that looks more natural.
• An eye catchy titles plays important role in click through rates.
• Avoid multiple key phrase in title as they may confuse search engine bots.

Meta Description Tag – Why to have attractive meta description?

As title tag limits characters meta description gives more character space to include attractive page description. You can address to search term in more detail here. So its next most important tag to give more information about your page to readers and search bots.

An attractive short description for you page directly catches readers attention. Keep it simple and look more natural that perfectly address to users search terms.

Important things to remember:

• Meta description can be of 158 characters for small devices and 170 characters long for desktop screens.
• Focus keyword must be included in the beginning that appears to be natural while reading.
• With focus keyword in beginning include 1 supportive key phrase down the line in description

Internal Links – Becomes backbone for your on page ranking factors.

Internal links refers to links that are pointing to your other web pages within the article. Its backbone for your on page SEO as it allows search crawlers to crawl throughout the structure of your website. Including sitemap on your web pages is good practice it explains crawler the established hierarchy on your website pages.

You can include as many as 100 internal links within your page if you have content site. Articles websites like Wikipedia you can find as many as 300-400 links. So, if you have links that make sense or useful for users have it.

PRO TIP: You must have minimum 1 internal link and one outbound link atleast.

H1 Tag – What is important here?

H1 tag also plays key role in you on page SEO. Although its not the strongest thing to do for SEO but its also an important one. It drives more attention of readers when they first visit to your article. Even Google search engine considers it as one of important ranking factor.

Your page must follow h1, h2 ….. h6 heading hierarchy. It marks the content flow and improve user interaction while reading. A well hierarchy written articles content often has lower bounce rates. Thus it adds value to your website ranking.

PRO TIP: You must include focus keyword in H1 tag and atleast one key phrase in upper level subheadings

Keyword Specific Page URL – Have you focused?

Basically most of pages we find have irrelevant names or they are not properly optimized. Now, what does this means? Check image below

This is called as well keyword optimized page URL. So if our focus keyword is “on page seo” we must included the same in page URL. If you have other pages targeting same topic please diversify URL with meaningful phrases.

Optimized Images – Helps you rank faster!

Yes, well optimize image with alt & title tag gets rank faster when user they make image search for your focus keyword. This also adds meaning to your web page content and helps to increase user experience on your article.

You must also optimized image size with image compressors so that your page load speed remains fast. However image size is not always the factor for slow page load speed but still its good practice to add compress size images to your articles.

Important things to follow:

• Include only relevant images to your article topic.
• Image name must include focus keyword (use key phrases for multiple images)
• Specify alt and title attributes that describes your image perfectly.
• Don’t add images that belongs to other websites. It will heart your ranking and may lead to penalizing.
• Include caption for images wherever necessary.

Keyword Density – What does this means?

Keyword density means number of times your focus keyword appears on article. For instance, say if an article is of 100 words and your focus keyword appears 5 times then keyword density will be 5% for that article.

Ideally your page must have keyword density of 1.5%-2%. Over keyword density pages are considered to have keyword stuffing

Where to include focus keywords?

• We already included focus keyword in page title, image title and h1 tag.
• Include one focus keyword in very first paragraph of page.
• Include more 2 to 3 keywords inside entire content that looks natural to readers.

Social Media Integration – Don’t forget to add this!

Social media became the important ranking factors when it comes to off page SEO. But many of website owners forgets to include social plugins for their articles. Include social share, likes or tweet button for your articles. This makes readers easy to share and populate your articles to their friends and family.

Though its off page factor but its integration still remains as a part of on page SEO factor.

Wrapping Up

I guess that, I have addressed to most of your questions related to On Page Ranking Factors. Perhaps, on page changes alone won’t get your website in google search results. Google considers around 200 ranking factor while ranking for particular search results. However, its not difficult to rank in google search results either.

Proper implementation of on page and off page SEO techniques will definitely make it possible. When you implement SEO keep patience to see the actual results. It may take 60-90 days to see results of your hard work.

I will recommend WordPress an easiest tool for implementation of these on page factors. If you are new to WordPress learn how to create website / blog with WordPress. Its really simple and easy to get started with WordPress.

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